In the political arena, SP&R has a 98% proven track record in accurately predicting the outcomes of election contests at the federal, state and local level. For businesses, trade associations and other corporate clients, SP&R has provided its clients with critical intelligence to both understand the attitudes and perceptions of its key constituencies and successfully implement programs and public policy initiatives. Some of the most widely known associations have set legislative policy and successfully advanced their agenda based on SP&R’s surveys.

SP&R’s principals are experienced in developing both public opinion strategies and survey research programs. Plus, our principals possess a strong background in both government affairs and political campaigns and are well respected among elected officials in both the legislative and executive branches of government, unlike many academic research groups who have limited experience in politics, campaigns and government affairs activities. This knowledgeable staff personally supervises every telephone session and monitors interviewers’ interaction online with respondents. This personal commitment and extensive experience gives us a depth of understanding that goes beyond the numbers and provides for both highly accurate and informative results.

SP&R has a “full-service” telephone call center, which means that all of our survey research programs are executed from our central offices, not outsourced to telemarketing call centers which can often jeopardize quality control, accuracy and the integrity of the survey interview process.