Susquehanna Polling & Research (SP&R) is an experienced
political polling and public opinion research firm based in Harrisburg,
Pennsylvania. SP&R also does business under the name Voter Survey Service. There is nothing more important to our firm than the accuracy
of our results.
In the political arena, SP&R has a 98% proven track record in accurately
predicting the outcomes of election contests at the federal, state and
local level. For businesses, trade associations and other corporate clients,
SP&R has provided its clients with critical intelligence to both understand
the attitudes and perceptions of its key constituencies and successfully
implement programs and public policy initiatives. Some of the most widely
known associations have set legislative policy and successfully advanced
their agenda based on SP&R’s surveys.
SP&R’s principals are experienced in developing both public opinion
strategies and survey research programs.
Plus, our principals possess a strong background in both government affairs
and political campaigns and are well respected among elected officials
in both the legislative and executive branches of government, unlike many
academic research groups who have limited experience in politics, campaigns
and government affairs activities. This knowledgeable staff personally
supervises every telephone session and monitors interviewers’ interaction
online with respondents. This personal commitment and extensive experience
gives us a depth of understanding that goes beyond the numbers and provides
for both highly accurate and informative results.
SP&R has a “full-service” telephone call center, which means that
all of our survey research programs are executed from our central offices,
not outsourced to telemarketing call centers which can often jeopardize
quality control, accuracy and the integrity of the survey interview process.
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Our firm features:
- Highly accurate results.
- Fast turnaround time for getting results and analysis.
- Telephone interviewers who are well spoken and expertly trained in conducting survey research polls.
- Expert written and verbal presentations of survey data and analysis.
Our services include:
- Public opinion or “public image” surveys for trade associations, businesses, public policy “think-tank” groups, public relations firms as well as state and local government entities.
- Customer satisfaction and market research surveys.
- Benchmark, brushfire and tracking polls for candidates for public office.
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