SP&R specializes in four distinct types of polling services for both our corporate and political clients. As a "full-service" polling firm all our services include questionnaire development, data collection as well as expert survey analysis and customized poll presentations. Following is a quick outline of each.
- Public Opinion Telephone Surveys (Using Live Callers) - Conventional-type surveys conducted for both corporate and political clients. These calls are made by our professional team of survey takers expertly trained in conducting all types of survey research polls. The universe for these calls can be registered or "likely" voters, consumers of particular goods or services or the general public.
- Public Opinion Telephone Surveys (Using Automated Technology) - Conducted with our Telesage© Automated Telephone System for both corporate and political clients. Unlike polls using "live" telephone agents, these polls use automated voice technology to allow survey respondents to respond to a pre-recorded series of questions by touching their telephone key pads to register their answers.
- Web Surveys (Using The Survey System®) - Using email polls, respondents are emailed an invitation to participate or referred to your company’s website by clicking a link. Click here to see a presentation.
- Focus Group Research - SP&R has a strategic partnership with a local firm to offer focus group services. Focus groups are a niche service designed specifically to package, develop, name or test-market a new product, or to pre-test TV, radio or print advertising scripts in advance of a public relations campaign. They can also be used to validate or compliment scientific polling or obtain qualitative research.
- Customer Satisfaction and Market Research Studies - Conducted with consumers, the general public or members of a professional trade association or non-profit organization to gauge attitudes, opinions or customer satisfaction about a new or existing product, service or benefit.
Frequently Asked Questions
Why conduct a telephone poll?
 Telephone polls can be conducted for many reasons based on the type of organization and universe to be surveyed. Some of the most common reasons for conducting a poll include:
- To measure voter attitudes on campaign and election-related issues for candidates running for local, state or federal office.
- To measure the public's attitudes and opinions on a legislative, regulatory or government related issue or public policy initiative.
- To assess the viewpoints and opinions of the members of an association on customer satisfaction issues.
- To test consumers' attitudes and opinions on a product, market research concept or advertising issue.
Who do you poll?
 The "universe", or respondents to be surveyed can be an association's membership, the general public, a company's clients or customers, a federal,
state or local government's consumer or customer base or the voters in a political jurisdiction. Within the given population, a random sample is
normally selected that statistically reflects the demographics of that population.
How much does a poll cost?
The cost of a poll is primarily influenced by both the sample size (i.e., the number of interviews required to constitute a valid poll) and the
length of the poll or "interview length" as measured by the time it takes a respondent to complete the survey. The sample 
size varies according to size of the population to be measured. For example, conducting a random sample of Pennsylvania residents would require a
larger sample size than a poll conducted regionally or at the local level. The length of a poll is determined by both the number and type of
questions used in the questionnaire. For instance, questionnaires which include open-ended questions that allow respondents to offer his/her
opinions in a "verbatim-style response" take longer to complete than "closed-ended" questions in which a yes/no or multiple-choice format is used
to record the respondents' answers from a list box or pre-determined set of responses.
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The Survey System®
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SP&R is proud to offer a new state-of-the-art service for conducting surveys via email or the internet. Called The Survey System, this one-stop-shopping service
will help you obtain the opinions of your target market quickly, accurately, easily and cost-effectively.
With our comprehensive online survey service, respondents are emailed an invitation to participate or referred to your organization's website to complete
a survey by simply clicking a link. Online surveying is ideal for keeping your finger on the pulse of your customers, measuring customer satisfaction,
employee satisfaction or to promote new products or services. Plus, because the service doesn't rely on “live” callers for data collection it is affordable
for virtually all budgets.
Key reasons to make online surveying a part of your strategic business plan include:
- Building customer loyalty!
- Measuring and improving employee satisfaction!
- Identifying and correcting problems immediately!
- Collecting valuable feedback about products and services!
Please contact us directly to learn more about this service or to receive a free consultation.
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SP&R's Computer Operations and State-Of-The-Art CATI System
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Computer Assisted Telephone Interviews
Susquehanna Polling & Research uses the state-of-the
art Windows based WinCATI software to automate the key activities of the
telephone interviewing process. Developed by Sawtooth Technologies, WinCATI
is a computer-assisted telephone interviewing system allowing our market
research interviewers to conduct telephone surveys using the assistance
of a Windows-based software application to handle all aspects of survey
research polling such as computer-assisted dialing of telephone numbers,
recording of responses in a computerized survey questionnaire as well as
data collection, tabulation and analysis functions.
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